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U.S. SMS Marketing Market: Business Opportunities, Reviews And Guide of 2025 | Grand View Research, Inc.

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U.S. SMS Marketing Market: Business Opportunities, Reviews And Guide of 2025 | Grand View Research, Inc.

September 03
19:24 2021
U.S. SMS Marketing Market:  Business Opportunities, Reviews And Guide of 2025 | Grand View Research, Inc.
“Grand View Research, Inc. – Market Research And Consulting.”
According to a new report published by Grand View Research, increasing the penetration of SMS marketing across all industries is anticipated to drive growth from 2019-2025

The U.S. SMS marketing market size is expected to reach USD 12.6 billion by 2025, expanding at a CAGR of 20.3%, according to a study conducted by Grand View Research, Inc. Use of text messages for promotion and advertisement is gaining popularity owing to increasing number of mobile phone users in the country. U.S. is one of the leading country in terms of adoption of smart phones, aiding the marketers in reaching the target customer. Moreover, cost effectiveness and convenience of reaching the target is anticipated to propel the demand for text message marketing over the forecast period.

The use of Rich Communication Service (RCS) protocol is enhancing the text message system by allowing sending and receiving of high-resolution media files via messages. It allows marketers to make promotional messages more interactive and creative in order to attract customers. The advent of RCS, coupled with technologically advanced smartphones that support advanced messaging features is expected to drive the market growth.

Companies are largely focusing on improving customer relationships and engagement by providing special discounts and offers, tailor-made for customers. The use of SMS for sending such offers helps them to customize messages according to the individual customer. Thus, increasing competition has led to the increased usage of text messages, and the trend is expected to influence market growth over the forecast period.

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U.S. SMS Marketing Market Report Highlights

 SMS marketing market is gaining traction owing to the fact that it eliminates the use of paper used by other means of marketing

 The SMEs segment is anticipated to record substantial growth from 2019 to 2025 owing to increasing use of text messages by small retailers and businesses to send promotional coupons and other offers

 In an attempt to sustain competition, banks are introducing several services. The use of texts for marketing these services is expected to augment the growth of the BFSI segment over the forecast period

 The U.S. SMS marketing market is characterized by intense competition with several players such as Infobip Ltd.; InMobi; Marketo; Amobee, Inc.; Chartboost; Slick Innovations, LLC.; and IBM Corporation offering similar solutions. Pricing and product differentiation is the key to sustain competition.

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U.S. SMS Marketing Market Segmentation

Grand View Research has segmented the U.S. SMS marketing market based on enterprise size and end use:                 

U.S. SMS Marketing Enterprise Size Outlook (Revenue, USD Million, 2014 – 2025)

    Large Enterprises


U.S. SMS Marketing End-use Outlook (Revenue, USD Million, 2014 – 2025)

    Media & Entertainment
     IT & Telecom

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About Grand View Research

Grand View Research is a market research and consulting company registered in the State of California having its headquarters in San Francisco. The company offers syndicated research reports, customized research reports, and consulting services. With Grand View Research, you get an opportunity to understand market trends, insights, and business statistics from a strategic standpoint. With a deep-seated understanding of many business environments, Grand View Research offers business and market intelligence studies and accomplishes more than 300 multi-country market studies.

Media Contact
Company Name: Grand View Research, Inc.
Contact Person: Sherry James, Corporate Sales Specialist – U.S.A.
Email: Send Email
Phone: 1888202951
Address:Grand View Research, Inc. 201 Spear Street 1100 San Francisco, CA 94105, United States
City: San Francisco
State: California
Country: United States

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